The longest feature list is the worst start for a new product.

At the start, what counts is the one question whose technical clarification improves the next business decision. That may be an operating concept, the core of an architecture, or a single risk on which the whole idea depends.

The first step does not have to define the whole product. It has to make the next decision better.

Not every relevant product idea needs a large project straight away.

Often a precise question is enough to begin with: which product idea should be brought to a real technical level before a larger investment is decided? Which application so far exists only as a concept? Which technical possibility is interesting enough not to be discussed in theory any longer?

A development week can be the beginning of a larger product. It can equally provide the basis for deliberately not pursuing an idea, or for developing it in another direction.

The first step does not have to determine the whole product. It has to make the next decision better.

ONE WEEK · 4,900 € NET